Is it possible to create 3D visualizations that not only catch the eye but also reflect the true essence of the product?
Industry: FMCG / Client: Purella / Agency: George Brand
Our clients often face the challenge: how to present the ingredients of sweets aimed at health-conscious consumers in an appealing way?
Chocolate, nuts, seeds, protein balls, glazes, creams… So many ingredients, yet so little space on the packaging! It was crucial that the consumer understood the bar’s composition at first glance, and that everything looked appetizing and true to reality.
Our challenge?
Presenting four protein bars in both vertical and horizontal cross-sections. The graphics were designed for packaging, cartons, and product visualizations for marketing campaigns.
What did we do?
We created over 16 ingredients from scratch—modeling every detail, from the structure of the nuts to the texture of the chocolate. We tested materials and lighting to highlight their natural look and appetizing depth. We sought the perfect balance between aesthetics and authenticity, ensuring the product looked inviting yet realistic.
The result?
Bars that look so good on screen, on packaging, and in real life that you can’t help but reach for them! With just one glance, the customer knows if the bar’s ingredients meet their expectations.
Other food projects?
Over the years, we’ve assisted other brands in similar ways. Product visualization, 3D animations, photorealistic rendering—whether it’s delicious sweets or other products—is part of our everyday work.
Industry: FMCG / Client: Ferrero – Kinder / Agency: George Brand
Animated spot and key visual showcasing the fluffy interior of Choco Fresh bars.
Industry: FMCG / Client: Żabka / Agency: Alchemiq Studio
A series of commercials highlighting the healthy and tasty Wycisk juices by Żabka
Industry: Retail / Client: CH Janki / Agency: Key Story
3D animated spots enhancing the appeal of the shopping center’s space and inviting customers to explore its offerings.
Industry: FMCG / Client: Dr. Oetker / Agency: GPD Agency
Animated spots and video post-production featuring appetizing fruit combinations created for Dr. Oetker’s kisiel and pudding advertisements.
